APA (7th ed.) Citation

Rajagopal & Rajagopal. (2019). Competitive Branding Strategies: Managing Performance in Emerging Markets (1st ed. 2019.). Springer International Publishing : Imprint: Palgrave Macmillan. https://doi.org/10.1007/978-3-030-24933-5

Chicago Style (17th ed.) Citation

Rajagopal and Rajagopal. Competitive Branding Strategies: Managing Performance in Emerging Markets. 1st ed. 2019. Cham: Springer International Publishing : Imprint: Palgrave Macmillan, 2019. https://doi.org/10.1007/978-3-030-24933-5.

MLA (8th ed.) Citation

Rajagopal and Rajagopal. Competitive Branding Strategies: Managing Performance in Emerging Markets. 1st ed. 2019. Springer International Publishing : Imprint: Palgrave Macmillan, 2019. https://doi.org/10.1007/978-3-030-24933-5.