Competitive Branding Strategies Managing Performance in Emerging Markets /
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necess...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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| Edition: | 1st ed. 2019. |
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| Online Access: | Full Text via HEAL-Link |
