Audience Engagement in the Performing Arts A Critical Analysis /

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Walmsley, Ben (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Έκδοση:1st ed. 2019.
Σειρά:New Directions in Cultural Policy Research
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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245 1 0 |a Audience Engagement in the Performing Arts  |h [electronic resource] :  |b A Critical Analysis /  |c by Ben Walmsley. 
250 |a 1st ed. 2019. 
264 1 |a Cham :  |b Springer International Publishing :  |b Imprint: Palgrave Macmillan,  |c 2019. 
300 |a XI, 248 p. 10 illus., 7 illus. in color.  |b online resource. 
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490 1 |a New Directions in Cultural Policy Research 
505 0 |a Chapter 1 -- Introduction.-Chapter 2 -- Understanding audiences: a critical review of audience research.-Chapter 3 -- Deconstructing audiences' experiences.-Chapter 4 -- Capturing, interpreting and evaluating cultural value.-Chapter 5 -- Research (with) audiences.-Chapter 6 -- From consumption to enrichment: the long slow death of arts marketing.-Chapter 7 -- Co-creating art, meaning and value.-Chapter 8 -- Engaging audiences through digital technologies.-Chapter 9 -- Conclusions and implications. 
520 |a This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research. 
650 0 |a Performing arts. 
650 0 |a Culture-Study and teaching. 
650 0 |a Arts. 
650 0 |a Communication. 
650 0 |a Art education. 
650 0 |a Cultural heritage. 
650 1 4 |a Performing Arts.  |0 http://scigraph.springernature.com/things/product-market-codes/415030 
650 2 4 |a Cultural Theory.  |0 http://scigraph.springernature.com/things/product-market-codes/411130 
650 2 4 |a Arts.  |0 http://scigraph.springernature.com/things/product-market-codes/416000 
650 2 4 |a Media Studies.  |0 http://scigraph.springernature.com/things/product-market-codes/412000 
650 2 4 |a Creativity and Arts Education.  |0 http://scigraph.springernature.com/things/product-market-codes/O11000 
650 2 4 |a Cultural Heritage.  |0 http://scigraph.springernature.com/things/product-market-codes/419000 
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830 0 |a New Directions in Cultural Policy Research 
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912 |a ZDB-2-LCM 
950 |a Literature, Cultural and Media Studies (Springer-41173)