Audience Engagement in the Performing Arts A Critical Analysis /

• Main Author: Walmsley, Ben (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Series: New Directions in Cultural Policy Research
• Subjects: Performing arts.; Culture-Study and teaching.; Arts.; Communication.; Art education.; Cultural heritage.; Performing Arts.; Cultural Theory.; Media Studies.; Creativity and Arts Education.; Cultural Heritage.

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed...

Table of Contents:

• Chapter 1
• Introduction.-Chapter 2
• Understanding audiences: a critical review of audience research.-Chapter 3
• Deconstructing audiences' experiences.-Chapter 4
• Capturing, interpreting and evaluating cultural value.-Chapter 5
• Research (with) audiences.-Chapter 6
• From consumption to enrichment: the long slow death of arts marketing.-Chapter 7
• Co-creating art, meaning and value.-Chapter 8
• Engaging audiences through digital technologies.-Chapter 9
• Conclusions and implications.