John Pearce and the Rise of the Mass Food Market in London, 1870-1930

• Κύριος συγγραφέας: Gutzke, David W. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Great Britain-History.; Social history.; Economic history.; Civilization-History.; History of Britain and Ireland.; Social History.; Economic History.; Cultural History.

 At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had "done more than can be readily recognised to render London a sober city." By studying Pearce's companies as well as those of his competitors, this book documents a half century of changing consumption habits in London. 

 1. Introduction -- 2. Pubs without Beer -- 3. From Philanthropy to Profits in London -- 4. From Penny Capitalist to Server of the Multitudes -- 5. Advent of the Mass Market -- 6. Catering Crisis in Edwardian England -- 7. Collapse of the British Tea Table Company -- 8. Starting Over -- 9. Into the War and Beyond -- 10. Conclusion .