Animation and Advertising

• Corporate Author: SpringerLink (Online service)
• Other Authors: Cook, Malcolm (Editor, http://id.loc.gov/vocabulary/relators/edt), Thompson, Kirsten Moana (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Series: Palgrave Animation,
• Subjects: Animated films.; Marketing.; Animation.

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV...