Animation and Advertising

Animation and Advertising

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Cook, Malcolm (Editor, http://id.loc.gov/vocabulary/relators/edt), Thompson, Kirsten Moana (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Edition:1st ed. 2019.
Series:Palgrave Animation,
Subjects:
Animated films.
Marketing.
Animation.
Online Access:Full Text via HEAL-Link
Table of Contents:
  • Chapter 1 Introduction to Animation and Advertising
  • I: Revisionist Histories
  • Chapter 2 George Pal's 'Cavalcade of Colours, Music and Dolls': 1930s Advertising Films in Transnational Contexts
  • Chapter 3 Sponsored Silhouettes: Lotte Reiniger's 'useful' films in Britain
  • Chapter 4 Magic Highways and Autopias: Disney and automobile advertising
  • II: Intermediality
  • Chapter 5 Animation and Commercial Display in Britain during the 1920s
  • Chapter 6 Live Electrically with Reddy Kilowatt, Your Electrical Servant
  • Chapter 7 'A Very Flexible Medium': The Ministry of Information and Animated Propaganda Films on the Home Front
  • III: Brands
  • Chapter 8 Animation Across Borders: Schicht Fat Factory and its Transmedia and Transnational Advertising Strategies
  • Chapter 9 Just Do It, Impossible is Nothing: Animation and Sports Commercials
  • Chapter 10 'Don't Mind Me, I'm Just a Dermatophyte': The Use of Animation in Direct-to-Consumer Pharmaceutical Television Advertising
  • IV: Television
  • Chapter 11 Beyond Anime? Rethinking Japanese Animation History through Early Animated Television Commercials
  • Chapter 12 The 'Quasi-Artistic Venture': MTV Idents and Alternative Animation Culture
  • Chapter 13 'Stupid Little Stories': Television Interstitial and Advertising Style in the Professional Culture of Indian Animation
  • V: Digital and Contemporary
  • Chapter 14 Promoting Computer Graphics Research: The tech demos of SIGGRAPH
  • Chapter 15 'Movin' to a different beat': Commercial Pixar and the Simulated Ordinary
  • Chapter 16 'Feel Everything': Animation, Advertising and Affect in Cinema and Television Idents.

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