Animation and Advertising

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Cook, Malcolm (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Thompson, Kirsten Moana (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Palgrave Animation,
• Θέματα: Animated films.; Marketing.; Animation.

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV...

Πίνακας περιεχομένων:

• Chapter 1 Introduction to Animation and Advertising
• I: Revisionist Histories
• Chapter 2 George Pal's 'Cavalcade of Colours, Music and Dolls': 1930s Advertising Films in Transnational Contexts
• Chapter 3 Sponsored Silhouettes: Lotte Reiniger's 'useful' films in Britain
• Chapter 4 Magic Highways and Autopias: Disney and automobile advertising
• II: Intermediality
• Chapter 5 Animation and Commercial Display in Britain during the 1920s
• Chapter 6 Live Electrically with Reddy Kilowatt, Your Electrical Servant
• Chapter 7 'A Very Flexible Medium': The Ministry of Information and Animated Propaganda Films on the Home Front
• III: Brands
• Chapter 8 Animation Across Borders: Schicht Fat Factory and its Transmedia and Transnational Advertising Strategies
• Chapter 9 Just Do It, Impossible is Nothing: Animation and Sports Commercials
• Chapter 10 'Don't Mind Me, I'm Just a Dermatophyte': The Use of Animation in Direct-to-Consumer Pharmaceutical Television Advertising
• IV: Television
• Chapter 11 Beyond Anime? Rethinking Japanese Animation History through Early Animated Television Commercials
• Chapter 12 The 'Quasi-Artistic Venture': MTV Idents and Alternative Animation Culture
• Chapter 13 'Stupid Little Stories': Television Interstitial and Advertising Style in the Professional Culture of Indian Animation
• V: Digital and Contemporary
• Chapter 14 Promoting Computer Graphics Research: The tech demos of SIGGRAPH
• Chapter 15 'Movin' to a different beat': Commercial Pixar and the Simulated Ordinary
• Chapter 16 'Feel Everything': Animation, Advertising and Affect in Cinema and Television Idents.