Cultural Studies of LEGO More Than Just Bricks /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Hains, Rebecca C. (Editor, http://id.loc.gov/vocabulary/relators/edt), Mazzarella, Sharon R. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Culture-Study and teaching.; Popular Culture.; Youth-Social life and customs.; Culture.; Gender.; Child development.; Branding (Marketing).; Popular Science in Cultural and Media Studies.; Popular Culture .; Youth Culture.; Culture and Gender.; Early Childhood Education.; Branding.

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies...