Cultural Studies of LEGO More Than Just Bricks /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Hains, Rebecca C. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Mazzarella, Sharon R. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Culture-Study and teaching.; Popular Culture.; Youth-Social life and customs.; Culture.; Gender.; Child development.; Branding (Marketing).; Popular Science in Cultural and Media Studies.; Popular Culture .; Youth Culture.; Culture and Gender.; Early Childhood Education.; Branding.

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies...

Πίνακας περιεχομένων:

• Introduction - Rebecca Hains & Sharon R. Mazzarella
• SECTION ONE: LEGO AS Media Text
• In a "Justice" League of their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO's Animated Tales - Lincoln Geraghty (Reader, Media & Performing Arts, University of Portsmouth, United Kingdom)
• Lego Batman as a Gateway Commodity Intertext - Matthew McAllister (Professor, Communications, Penn State University), Jared LaGroue (Ph.D. Candidate, Communications, Penn State University)
• Everything is Awesome When You're Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media - Ari Mattes (Lecturer, University of Notre Dame, Australia)
• LEGO Porn: A Perverse and Knowing Pleasure - Shannon Brownlee (Assistant Professor, Cinema & Media Studies/Gender & Women's Studies, Dalhousie University, Canada)
• SECTION TWO: Growing up with LEGO
• Creating a Bricktacular Experience: An Examination of American Legoland Resort through the Lens of Gender, Social Class and Play - Kimberly Wilmot Voss (Associate Professor, Journalism, University of Central Florida)
• You're Never Too Old for LEGO: Mobilizing Adult Fans of LEGO
• Nancy A. Jennings (Associate Professor, Communication, University of Cincinnati) - Matthew Szekeresh (M.A. Student, Communication, University of Cincinnati)
• "Not Enough of the LEGOs are Marked 'Girls'": The Implications of the Gendered Marketing of LEGO Toys - Rebecca Hains (Professor, Media & Communication, Salem State University), Jennifer Shewmaker (Professor, Psychology, Abilene Christian University)
• "Storm in a Toybox:" The Public Discourse over LEGO Friends, the Cultural Construction of Gender, and the Role of Academic Gender Research - Sharon R. Mazzarella (Professor, Communication Studies, James Madison University)
• SECTION THREE: The Politics of Representation in the LEGO Franchise
• Yellow is White Unless Otherwise Stated: The Missing Fine Print in the LEGO Universe - Guillermo Avila-Saavedra (Associate Professor, Media & Communication, Salem State University)
• A License to Diversify: How Media Franchising Challenges the "Universal" LEGO Mini-Figure - Derek Johnson (Associate Professor, Media & Cultural Studies, University of Wisconsin)
• The Man behind the Mask: Masculinity in LEGO Batman - Kyra Hunting (Assistant Professor, Journalism & Media, University of Kentucky)
• The Representation of Animals in LEGO building sets and media - Debra Merskin (Professor, Journalism & Communication, University of Oregon).