Too Good To Fail Creating Marketplace Value from the World’s Brightest Minds /

• Main Author: Gross, Clifford M. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2013.
• Series: Management for Professionals,
• Subjects: Business.; Corporate governance.; Management.; Industrial management.; Economic policy.; Business and Management.; Corporate Governance.; Innovation/Technology Management.; R & D/Technology Policy.

Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first ti...