Business Research Methods An Applied Orientation /

• Main Authors: Sreejesh, S. (Author), Mohapatra, Sanjay (Author), Anusree, M R. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Subjects: Business.; Management science.; Information technology.; Business > Data processing.; Statistics.; Business and Management.; Business and Management, general.; Statistics for Business/Economics/Mathematical Finance/Insurance.; IT in Business.

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book ga...

Table of Contents:

• Introduction to Business Research
• Business Research Process
• Business Research Design: An Overview
• Exploratory Research Design
• Descriptive Research Design
• Causal Research Design: Experimentation
• Measurement and Scaling
• Questionaire Design
• Data Preparation and Preliminary Analysis
• Analysis of Variance (ANOVA)
• Regression Analysis
• Factor Analysis
• Cluster Analysis
• Logistic Regression
• Business Research Reports.