Management of the Fuzzy Front End of Innovation

• Corporate Author: SpringerLink (Online service)
• Other Authors: Gassmann, Oliver (Editor), Schweitzer, Fiona (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Subjects: Business.; Marketing.; Market research.; Organization.; Planning.; Management.; Industrial management.; Information technology.; Business > Data processing.; Business and Management.; Innovation/Technology Management.; IT in Business.; Market Research/Competitive Intelligence.

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as fro...