Aerospace Marketing Management A Handbook for the Entire Value Chain /

• Main Authors: Malaval, Philippe (Author), Bénaroya, Christophe (Author), Aflalo, Jonathan (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: Management for Professionals,
• Subjects: Business.; Transportation.; Marketing.; Project management.; Production management.; Aerospace engineering.; Astronautics.; Business and Management.; Aerospace Technology and Astronautics.; Operations Management.; Project Management.

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends...