Aerospace Marketing Management A Handbook for the Entire Value Chain /

• Κύριοι συγγραφείς: Malaval, Philippe (Συγγραφέας), Bénaroya, Christophe (Συγγραφέας), Aflalo, Jonathan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Transportation.; Marketing.; Project management.; Production management.; Aerospace engineering.; Astronautics.; Business and Management.; Aerospace Technology and Astronautics.; Operations Management.; Project Management.

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends...