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02741nam a22005535i 4500 |
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978-3-319-01907-9 |
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DE-He213 |
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20151204144925.0 |
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cr nn 008mamaa |
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|a 9783319019079
|9 978-3-319-01907-9
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|a 10.1007/978-3-319-01907-9
|2 doi
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|d GrThAP
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|a HD28-70
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|a BUS087000
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|a 658.514
|2 23
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|a Guerzoni, Marco.
|e author.
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|a Product Variety in Automotive Industry
|h [electronic resource] :
|b Understanding Niche Markets in America /
|c by Marco Guerzoni.
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| 264 |
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|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2014.
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| 300 |
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|a XI, 63 p. 1 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a SpringerBriefs in Business,
|x 2191-5482
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|a Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion.
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|a This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
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|a Business.
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|a Market research.
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|a Management.
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|a Industrial management.
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|a Production management.
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|a Automotive engineering.
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|a Industrial organization.
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|a Business and Management.
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|a Innovation/Technology Management.
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| 650 |
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|a Industrial Organization.
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| 650 |
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|a Automotive Engineering.
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| 650 |
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|a Market Research/Competitive Intelligence.
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| 650 |
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|a Operations Management.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783319019062
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| 830 |
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|a SpringerBriefs in Business,
|x 2191-5482
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| 856 |
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|u http://dx.doi.org/10.1007/978-3-319-01907-9
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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