Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) /

• Main Authors: Sreejesh, S. (Author), Mohapatra, Sanjay (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Subjects: Business.; Marketing.; Market research.; Personnel management.; Business and Management.; Market Research/Competitive Intelligence.; Human Resource Management.

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research d...

Table of Contents:

• Introduction
• Literature Review
• Theoretical Development and Hypotheses
• Research Methodology
• Analysis and Results
• Discussion, Implications and Conclusions.