Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) /

• Κύριοι συγγραφείς: Sreejesh, S. (Συγγραφέας), Mohapatra, Sanjay (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Θέματα: Business.; Marketing.; Market research.; Personnel management.; Business and Management.; Market Research/Competitive Intelligence.; Human Resource Management.

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research d...

Πίνακας περιεχομένων:

• Introduction
• Literature Review
• Theoretical Development and Hypotheses
• Research Methodology
• Analysis and Results
• Discussion, Implications and Conclusions.