Activating the Tools of Social Media for Innovative Collaboration in the Enterprise

• Main Authors: Majchrzak, Ann (Author), Fife, Elizabeth (Author), Min, Qingfei (Author), Pereira, Francis (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: SpringerBriefs in Digital Spaces,
• Subjects: Business.; Management.; Industrial management.; Operations research.; Decision making.; Information technology.; Business > Data processing.; User interfaces (Computer systems).; Management information systems.; Computer science.; Business and Management.; IT in Business.; Innovation/Technology Management.; User Interfaces and Human Computer Interaction.; Management of Computing and Information Systems.; Operation Research/Decision Theory.

The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes. The focus of this book is, from a managerial standpoint, the control of information, the extent to which such too...

Table of Contents:

• Introduction
• Field Research Methods
• Findings
• Tools for Use of Social Media for Collaborative Innovation
• Contributions
• References.