Top Down Innovation

• Main Author: Cronin, Mary J. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: SpringerBriefs in Business,
• Subjects: Business.; Management science.; Management.; Industrial management.; Business and Management.; Business and Management, general.; Innovation/Technology Management.

This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case faile...

Table of Contents:

• The Challenge of Innovation
• Ford Finds Its Connection
• Netflix Switches Channels
• Nokia Drops the Torch
• Amazon Fast Tracks Information
• Stanford Spins out a Higher Education Tsunami
• Conclusion.