The Google Model Managing Continuous Innovation in a Rapidly Changing World /

• Main Author: Steiber, Annika (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: Management for Professionals,
• Subjects: Business.; Leadership.; Management.; Industrial management.; Globalization.; Markets.; Computer industry.; Management information systems.; Computer science.; Business and Management.; Innovation/Technology Management.; Business Strategy/Leadership.; Management of Computing and Information Systems.; The Computer Industry.; Emerging Markets/Globalization.

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term c...

Table of Contents:

• Part I: A New Set of Management Principles
• Part II: The Case of Google
• Part III: Continuous Innovation
• A Critical Business Skill.