Product Information Management Theory and Practice /

• Main Author: Abraham, Jorij (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: Management for Professionals,
• Subjects: Business.; Marketing.; Project management.; Organization.; Planning.; Sales management.; Business and Management.; Sales/Distribution.; Project Management.

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of...