Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus /

• Κύριοι συγγραφείς: Sain, Soumit (Συγγραφέας), Wilde, Silvio (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Market research.; Personnel management.; Information technology.; Business > Data processing.; Industrial psychology.; Business and Management.; IT in Business.; Industrial, Organisational and Economic Psychology.; Human Resource Management.; Market Research/Competitive Intelligence.
• Φυσική περιγραφή: XVIII, 207 p. 35 illus., 2 illus. in color. online resource.
• ISBN: 9783319050591
• ISSN: 2192-8096

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.