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02900nam a22005655i 4500 |
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978-3-319-05059-1 |
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DE-He213 |
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20151204191427.0 |
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cr nn 008mamaa |
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140630s2014 gw | s |||| 0|eng d |
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|a 9783319050591
|9 978-3-319-05059-1
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|a 10.1007/978-3-319-05059-1
|2 doi
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|d GrThAP
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|a HF5410-5417.5
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|a 658.8
|2 23
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|a Sain, Soumit.
|e author.
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|a Customer Knowledge Management
|h [electronic resource] :
|b Leveraging Soft Skills to Improve Customer Focus /
|c by Soumit Sain, Silvio Wilde.
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|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2014.
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| 300 |
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|a XVIII, 207 p. 35 illus., 2 illus. in color.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Management for Professionals,
|x 2192-8096
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|a Knowledge Management Today -- Review of Soft Skills Within Knowledge Management -- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus -- Analysis and Evidence -- Soft Skill Drivers for Successful CKM -- Appendix.
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|a Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.
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|a Business.
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|a Marketing.
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|a Market research.
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| 650 |
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|a Personnel management.
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| 650 |
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|a Information technology.
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| 650 |
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|a Business
|x Data processing.
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| 650 |
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|a Industrial psychology.
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| 650 |
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4 |
|a Business and Management.
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| 650 |
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4 |
|a Marketing.
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| 650 |
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|a IT in Business.
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| 650 |
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|a Industrial, Organisational and Economic Psychology.
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| 650 |
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4 |
|a Human Resource Management.
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| 650 |
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4 |
|a Market Research/Competitive Intelligence.
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| 700 |
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|a Wilde, Silvio.
|e author.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9783319050584
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| 830 |
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|a Management for Professionals,
|x 2192-8096
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-3-319-05059-1
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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