Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus /

• Main Authors: Sain, Soumit (Author), Wilde, Silvio (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: Management for Professionals,
• Subjects: Business.; Marketing.; Market research.; Personnel management.; Information technology.; Business > Data processing.; Industrial psychology.; Business and Management.; IT in Business.; Industrial, Organisational and Economic Psychology.; Human Resource Management.; Market Research/Competitive Intelligence.

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offerin...