Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus /

• Κύριοι συγγραφείς: Sain, Soumit (Συγγραφέας), Wilde, Silvio (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Market research.; Personnel management.; Information technology.; Business > Data processing.; Industrial psychology.; Business and Management.; IT in Business.; Industrial, Organisational and Economic Psychology.; Human Resource Management.; Market Research/Competitive Intelligence.

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offerin...

Πίνακας περιεχομένων:

• Knowledge Management Today
• Review of Soft Skills Within Knowledge Management
• Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus
• Analysis and Evidence
• Soft Skill Drivers for Successful CKM
• Appendix.