Social Media Marketing in Tourism and Hospitality

• Main Author: Minazzi, Roberta (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Subjects: Business.; Marketing.; Industrial management.; Management.; Tourism.; Computers.; Communication.; Sociology.; Mass media.; Business and Management.; Tourism Management.; Media Management.; Innovation/Technology Management.; Media Research.; Information Systems and Communication Service.

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, th...