Social Media Marketing in Tourism and Hospitality

• Κύριος συγγραφέας: Minazzi, Roberta (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Θέματα: Business.; Marketing.; Industrial management.; Management.; Tourism.; Computers.; Communication.; Sociology.; Mass media.; Business and Management.; Tourism Management.; Media Management.; Innovation/Technology Management.; Media Research.; Information Systems and Communication Service.

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, th...