Inductive Fuzzy Classification in Marketing Analytics

• Κύριος συγγραφέας: Kaufmann, Michael (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Σειρά: Fuzzy Management Methods,
• Θέματα: Business.; Marketing.; Information technology.; Business > Data processing.; Mathematical logic.; Data mining.; E-commerce.; Business and Management.; IT in Business.; Data Mining and Knowledge Discovery.; Mathematical Logic and Formal Languages.; Information Systems Applications (incl. Internet).; e-Commerce/e-business.

To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on th...