E-commerce Platform Acceptance Suppliers, Retailers, and Consumers /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Lacka, Ewelina (Επιμελητής έκδοσης), Chan, Hing Kai (Επιμελητής έκδοσης), Yip, Nick (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Θέματα: Engineering.; Information technology.; Business > Data processing.; E-commerce.; Engineering economics.; Engineering economy.; Engineering Economics, Organization, Logistics, Marketing.; IT in Business.; e-Commerce/e-business.

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers an...

Πίνακας περιεχομένων:

• Suppliers
• Electronic supply chain management tools in international business: Evidence from Austrian food clusters
• Challenges to the Adoption of E-commerce Technology for Supply Chain Management in a Developing Economy: A Focus on Nigerian SMEs
• Rationalising the Security Concern of Cloud Enabled E-Commerce in the Supply Chain Context
• Retailers
• Reverse Auctions: Emerging from the Shadows?
• The Internet as a Small Business e-Commerce Ecosystem
• A Retailer Perspective of E-commerce Brand Management
• Consumers
• Online Shopping and Human Factors
• Culture dependent benefits of e-commerce: a consumer perspective
• HCI and Usability Principles and Guidelines in the Website Development Process: An International Perspective.