Uniform Across-the-Board Promotions

Uniform Across-the-Board Promotions

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyse...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Jauch, Marc-Oliver (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2014.
Σειρά:	Contributions to Management Science,
Θέματα:	Business. Marketing. Market research. Sales management. Business and Management. Sales/Distribution. Market Research/Competitive Intelligence.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

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Brand Growth Barriers Identify, Understand, and Overcome Them /
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Customer Co-Design A Study in the Mass Customization Industry /
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Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients /
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National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
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Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
ανά: Weindel, Julia Katharina
Έκδοση: (2016)

Excellence in Sales Optimising Customer and Sales Management /
ανά: Dannenberg, Holger, κ.ά.
Έκδοση: (2009)

Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness /
ανά: Preuss, Christoph
Έκδοση: (2014)

Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
ανά: Döscher, Kristian
Έκδοση: (2014)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
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Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 1995 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1988 International Conference of Services Marketing
Έκδοση: (2015)

Proceedings of the 1997 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1993 World Marketing Congress
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Proceedings of the 1998 Multicultural Marketing Conference
Έκδοση: (2015)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
Έκδοση: (2015)

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /
Έκδοση: (2016)

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2016)

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2016)

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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