Uniform Across-the-Board Promotions

• Main Author: Jauch, Marc-Oliver (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: Contributions to Management Science,
• Subjects: Business.; Marketing.; Market research.; Sales management.; Business and Management.; Sales/Distribution.; Market Research/Competitive Intelligence.

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyse...

Table of Contents:

• Introduction
• Conceptual Framework
• Impact of Uniform Across the Board Promotions on Short-term Store Revenues
• Adjustment and Permanent Effects of Uniform Across the Board Promotions
• UABPs: Antecedents and Consequences on a Household Level
• Summary of Results.