Uniform Across-the-Board Promotions
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyse...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2014.
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Σειρά: | Contributions to Management Science,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Introduction
- Conceptual Framework
- Impact of Uniform Across the Board Promotions on Short-term Store Revenues
- Adjustment and Permanent Effects of Uniform Across the Board Promotions
- UABPs: Antecedents and Consequences on a Household Level
- Summary of Results.