Driving Demand for Broadband Networks and Services

• Main Authors: Katz, Raul L. (Author), Berry, Taylor A. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: Signals and Communication Technology,
• Subjects: Engineering.; Management.; Industrial management.; Computers and civilization.; Electrical engineering.; Power electronics.; Communications Engineering, Networks.; Computers and Society.; Innovation/Technology Management.; Power Electronics, Electrical Machines and Networks.

This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. It introduces readers to the benefits of higher adoption rates while examining the progress that devel...

Table of Contents:

• Introduction
• Asssessing the Broadband Demand Gap
• Creating Awareness
• Achieving Affordability
• Developing Applications to Drive Broadband Demand
• Launching Services to Drive Broadband Demand
• Broadband, Firms and Employment
• Strategies to Promote Broadband Demand.