The New World of Transitioned Media Digital Realignment and Industry Transformation /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Einav, Gali (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: The Economics of Information, Communication, and Entertainment, The Impacts of Digital Technology in the 21st Century,
• Θέματα: Business.; Industrial management.; Management.; Economic policy.; Business and Management.; Media Management.; Economic Policy.; Innovation/Technology Management.

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-s...

Πίνακας περιεχομένων:

• Chapter 1 Introduction
• Chapter 2 Digital Media and The Transformation of Space
• Chapter 3 The Companies We Keep
• Chapter 4 Health as a Social Media
• Chapter 5 The New Rules of Engagement
• Chapter 6 The Robot Journalist in The Age of Social Physics
• Chapter 7 The Times They are A’ Changin: From Newspaper to  TV, Traditional Go Digital
• Chapter 8 Embracing the Era of Open Source Marketing
• Chapter 9 The Role of Mobile in the Media Environment
• Chapter 10 Next Gen Video Game Consumers
• Chapter 11 Measuring Media Usage Behavior.