Internet-Based Customer Value Management Developing Customer Relationships Online /

Internet-Based Customer Value Management Developing Customer Relationships Online /

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Doligalski, Tymoteusz (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2015.
Σειρά:	Management for Professionals,
Θέματα:	Business. Marketing. Information technology. Business > Data processing. Sales management. Business and Management. Sales/Distribution. IT in Business.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Fuzzy Classification of Online Customers
ανά: Werro, Nicolas
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Excellence in Sales Optimising Customer and Sales Management /
ανά: Dannenberg, Holger, κ.ά.
Έκδοση: (2009)

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Managing Consumer Services Factory or Theater? /
Έκδοση: (2014)

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
ανά: Weindel, Julia Katharina
Έκδοση: (2016)

Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
ανά: Döscher, Kristian
Έκδοση: (2014)

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
Έκδοση: (2014)

Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness /
ανά: Preuss, Christoph
Έκδοση: (2014)

UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience /
ανά: Robier, Johannes
Έκδοση: (2016)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Product Information Management Theory and Practice /
ανά: Abraham, Jorij
Έκδοση: (2014)

Customer Co-Design A Study in the Mass Customization Industry /
ανά: Thallmaier, Stefan R.
Έκδοση: (2015)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1995 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1988 International Conference of Services Marketing
Έκδοση: (2015)

Proceedings of the 1997 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1993 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1998 Multicultural Marketing Conference
Έκδοση: (2015)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
Έκδοση: (2015)

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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