Internet-Based Customer Value Management Developing Customer Relationships Online /

• Κύριος συγγραφέας: Doligalski, Tymoteusz (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Information technology.; Business > Data processing.; Sales management.; Business and Management.; Sales/Distribution.; IT in Business.

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the...

Πίνακας περιεχομένων:

• Characteristics of the Concept of Customer Value Management
• Influence of the Internet on Value to Customer
• Conceptual Model of Internet-Based Customer Portfolio Building
• Financial Aspects of Customer Value Management.