Internet-Based Customer Value Management Developing Customer Relationships Online /

• Main Author: Doligalski, Tymoteusz (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Management for Professionals,
• Subjects: Business.; Marketing.; Information technology.; Business > Data processing.; Sales management.; Business and Management.; Sales/Distribution.; IT in Business.

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the...