Interfirm Networks Franchising, Cooperatives and Strategic Alliances /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Windsperger, Josef (Editor), Cliquet, Gérard (Editor), Ehrmann, Thomas (Editor), Hendrikse, Georg (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Subjects: Business.; Organization.; Planning.; Production management.; Sales management.; Globalization.; Markets.; Industrial organization.; Business and Management.; Operations Management.; Industrial Organization.; Sales/Distribution.; Emerging Markets/Globalization.

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal inter-organ...