Interfirm Networks Franchising, Cooperatives and Strategic Alliances /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Windsperger, Josef (Επιμελητής έκδοσης), Cliquet, Gérard (Επιμελητής έκδοσης), Ehrmann, Thomas (Επιμελητής έκδοσης), Hendrikse, Georg (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Θέματα: Business.; Organization.; Planning.; Production management.; Sales management.; Globalization.; Markets.; Industrial organization.; Business and Management.; Operations Management.; Industrial Organization.; Sales/Distribution.; Emerging Markets/Globalization.

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal inter-organ...

Πίνακας περιεχομένων:

• Franchising Networks
• Cooperatives
• Strategic Alliances.