Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Malhotra, Naresh K. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...

Πίνακας περιεχομένων:

• Customer Behavior
• International Marketing
• Marketing Education
• Marketing Management
• Marketing of Services
• Research Methodology
• Sales Management and Industrial Marketing
• Research in Progress
• Competitive Session Papers Addendum.