Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

• Corporate Author: SpringerLink (Online service)
• Other Authors: Malhotra, Naresh K. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...

Table of Contents:

• Customer Behavior
• International Marketing
• Marketing Education
• Marketing Management
• Marketing of Services
• Research Methodology
• Sales Management and Industrial Marketing
• Research in Progress
• Competitive Session Papers Addendum.