Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Spotts, Harlan E. (Επιμελητής έκδοσης)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
Σειρά:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Θέματα:
Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Business Strategy/Leadership.
Sales/Distribution.
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Doctoral Colloquium: Consumer Behavior Issues, Part I
  • Retailing: Store Environment and Image
  • Consumer Behavior: Cultural Influences and Behavior
  • Doctoral Colloquium: Consumer Behavior Issues, Part II
  • Branding in the B2B Marketplace
  • International Marketing Strategies
  • Value Creation within a Service Dominant Logic for Marketing
  • Excellence in Marketing Education and Innovative Teaching: Special Session
  • The Internationalization of Marketing Education
  • Pricing, Products & Packaging
  • Organizational Learning and Market Orientation
  • Impact of Technology on Consumer Behavior
  • Decisions, Decisions
  • Service Technology & Knowledge Management
  • Consumer Communication & Decision Making
  • Pricing, Service & Trust in B2B Relationship
  • Advertising Issues
  • Online Marketing Communications
  • B2B Marketing in the New Electronic Environment
  • Excellence in Marketing Education and Innovative Teaching: Revising the Marketing Curriculum
  • Logistics Service: Strategic Implications
  • Understanding the International Retail Customer
  • Web Pricing and Product Sampling
  • Managing B2B Relationships
  • Consumption Under Uncertainty
  • Cross-national Comparisons of Consumers
  • Insights into Sales Management: Knowledge, Performance and Scale Development
  • Channels, Logistics and Industrial Marketing Issues
  • Service Satisfaction
  • Advertising in the 21st Century
  • Strategic Management in B2B Contexts
  • Capabilities and Competitive Advantage
  • CRM Issues
  • Marketing & Society
  • Strategic Marketing Issues
  • Key Issues for the Marketing Educator
  • Online Consumer Behavior
  • International Marketing Ethics and Nonprofit Issues
  • Foundations of Desire
  • Customer Relationships Across Continents
  • International Marketing Issues
  • Purchase Behavior and Cross-selling of Services
  • Online Advertising Effects
  • Improving the Application of Research Methods
  • International/Foreign Consumer Perspectives.

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