Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated w...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Spotts, Harlan E. (Επιμελητής έκδοσης)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
Σειρά:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Θέματα:
Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Business Strategy/Leadership.
Sales/Distribution.
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Education: Innovations in Course Control and Delivery
  • Internet Marketing Issues
  • Retailing Track: Differences Among Consumer Segments
  • Sales: Managing Customer Relationships
  • B2B: Trust, Loyalty, and Interfirm Governance
  • Doctoral Session: Buyer Behavior Issues
  • International: Consumer Behavior Issues and Global Marketing
  • The Pursuit of Happiness: A Worthy Focus for Marketers?
  • Consumer Perceptions in Services Research
  • Strategy: Insights on Networks and Relationship Strategy
  • Retailing: Atmospherics Role in the Shopping Experience
  • Research: Qualitative and Quantitative Approaches to Market Research
  • Doctoral Session: Consumer Perceptual Potpourri
  • Strategy: Organizational Learning and Marketing Strategy
  • Focusing on Improving Salesperson Job Performance and Job Attitude
  • Merchandising and Store Patronage: Examining Determinants of Retail Customer Intentions
  • IMC: Advertising: Deception, Emotion and Wireless Message
  • Services: Understanding Service Quality and Relationship Quality in Service Firms
  • Consumer Loyalty Research: What do We Know?
  • Doctoral Session: Technology and Marketing
  • Store Image –Theory, Research and Reality: A South Africa Perspective
  • Consumer Behavior Potpourri
  • Ethics: Regulation and Self-Regulation in Markets
  • Technology Issues in Consumer Behavior
  • Electronic Marketing Issues
  • Measurement Issues in Marketing
  • Globalization Potpourri
  • Ethical and Legal Issues
  • Marketing Potpourri
  • Purchasing Motivations: Generations, Products and Attitudes
  • Doctoral Session: Marketing Strategy Issues
  • International: Marketing Strategy Issues and Global Marketing
  • International: Marketing Management Issues and Global Marketing
  • Special Session: Academy of Marketing Science: Lamb, Hair, & McDaniel Outstanding Marketing Teachers
  • Social and Non-Profit Marketing
  • Services: Customer-Firm Interactions and Communications in Service Industries
  • B2B: Sustaining and Maintaining Supply Chains
  • Marketing Mix, Environment, and Strategy
  • Doctoral Session: Relationship Marketing Issues
  • Marketing Strategy: Insights on Market Orientation
  • Retailing: A Look at Various Promotional Issues
  • Doctoral Dissertation Award Winner Finalists Presentations
  • Understanding Ourselves: Identity, Brands, and Consumption.

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