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03138nam a22005175i 4500 |
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978-3-319-11815-4 |
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20151212083614.0 |
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151212s2016 gw | s |||| 0|eng d |
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|a 9783319118154
|9 978-3-319-11815-4
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|a Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|h [electronic resource] :
|b Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
|c edited by Michael W. Obal, Nina Krey, Christian Bushardt.
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| 250 |
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|a 1st ed. 2016.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2016.
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| 300 |
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|a XXV, 896 p. 11 illus., 5 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
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| 347 |
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|a text file
|b PDF
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| 490 |
1 |
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|a Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
|x 2363-6165
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| 520 |
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|a Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. This volume presents research on marketing strategy, consumer behavior, quantitative modeling, among others.
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| 650 |
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|a Business.
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| 650 |
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|a Marketing.
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| 650 |
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0 |
|a Leadership.
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| 650 |
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|a Sales management.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Marketing.
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
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| 650 |
2 |
4 |
|a Sales/Distribution.
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| 700 |
1 |
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|a Obal, Michael W.
|e editor.
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| 700 |
1 |
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|a Krey, Nina.
|e editor.
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| 700 |
1 |
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|a Bushardt, Christian.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783319118147
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| 830 |
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|a Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
|x 2363-6165
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-319-11815-4
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
|
