Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Spotts, Harlan E. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issu...