Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Spotts, Harlan E. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...

Πίνακας περιεχομένων:

• Pricing and Social Topics in Marketing
• Exploring Issues in Modern Tourism
• Investigations in Retailing
• International Marketing Management Issues
• Information Use and Customer Behavior
• Relationships in a Business-to-Business Setting
• Globalization and Marketing Challenges
• Selling and Sales Management
• Inquiries in Strategic Marketing
• Building Relationships and Theory in Retailing
• Marketing on the ‘Net’
• Issues in Teaching and Research
• Issues and Approaches to Relationship Marketing Research
• The Topic of Tourism: Further Inquiries
• Methodological Perspectives in Marketing
• Internet and International Marketing
• Services
• Poster Presentations
• Variety-Seeking, Loyalty, and Customer Retention
• New Perspectives in Advertising
• Issues in Marketing Education
• Consumer Attitudes and Choice.