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02546nam a22005415i 4500 |
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978-3-319-12463-6 |
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DE-He213 |
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20151204185032.0 |
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cr nn 008mamaa |
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150302s2015 gw | s |||| 0|eng d |
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|a 9783319124636
|9 978-3-319-12463-6
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7 |
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|a 10.1007/978-3-319-12463-6
|2 doi
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|d GrThAP
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|a HF5410-5417.5
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|a KJS
|2 bicssc
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|a KJSM
|2 bicssc
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|a BUS043000
|2 bisacsh
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|a 658.8
|2 23
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1 |
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|a Fundamentals of Business-to-Business Marketing
|h [electronic resource] :
|b Mastering Business Markets /
|c edited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2015.
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| 300 |
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|a VII, 330 p. 126 illus.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Springer Texts in Business and Economics,
|x 2192-4333
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| 505 |
0 |
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|a The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.
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| 520 |
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|a This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
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| 650 |
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0 |
|a Business.
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| 650 |
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|a Marketing.
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| 650 |
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0 |
|a Leadership.
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| 650 |
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0 |
|a Globalization.
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| 650 |
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0 |
|a Markets.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Marketing.
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
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| 650 |
2 |
4 |
|a Emerging Markets/Globalization.
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| 700 |
1 |
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|a Kleinaltenkamp, Michael.
|e editor.
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| 700 |
1 |
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|a Plinke, Wulff.
|e editor.
|
| 700 |
1 |
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|a Wilkinson, Ian.
|e editor.
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| 700 |
1 |
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|a Geiger, Ingmar.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783319124629
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| 830 |
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|a Springer Texts in Business and Economics,
|x 2192-4333
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-319-12463-6
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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