Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Ford, John B. (Επιμελητής έκδοσης), Honeycutt, Jr., Earl D. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial mark...

Πίνακας περιεχομένων:

• Role of Affect in Consumers’ Responses to Marketing Variables
• Trust: Relative or Relational Process?
• Theoretical and Methodological Issues in Services Marketing
• Issues in Marketing Education
• Macromarketing Issues
• Networking for Successful Entrepreneurial Marketing
• Retail Management Issues
• Marketing Channel Systems and Strategies
• Consumer Relationships: Motivation and Maintenance Strategies
• Theoretical and Practical Insights for Differentiating and Marketing Services
• Research on Cognitions
• Issues in Advertising Research
• Compass Points on the Relationship Strategy Map
• Strategic and Tactical Partnering in a Global Marketplace
• Market Orientation: Antecedents and Outcomes
• International Marketing Management Issues
• Database Marketing: Data Acquisition, Quality and Management
• Strategic Issues in Advertising and Promotion
• Marketing Products and Service Abroad
• Decision Making Process of the Marketing Entrepreneur
• Organizational Issues and Market Structure in Marketing Strategy
• Organizational Buying and Business-to-Business Marketing
• Marketing Strategy and Consumer Behaviors on the Web
• Exploring the Role of Communication in Service Marketing
• An Exploration of Values in Various Cultural Contexts
• New Contributions in Research Methodology
• Researching International Consumers/Customers
• Contemporary Issues in Advertising and Promotion
• Relationship Fluidity in Supply Chain Management
• Issues in Sales Training and Performance
• Perspectives on Marketing Orientation
• Research on Shopping Behavior
• International, Social and Macro Marketing Issues
• Research Methods
• Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues
• Marketing Management, Services Marketing and Retailing Issues.