Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management,...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Wilson, Elizabeth J. (Επιμελητής έκδοσης), Hair, Joseph F. (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2015.
Σειρά:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Θέματα:	Business. Marketing. Leadership. Sales management. Business and Management. Business Strategy/Leadership. Sales/Distribution.
Διαθέσιμο Online:	Full Text via HEAL-Link

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