Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding,...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Σειρά: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- High Technology and Computers in the Global Environment
- Advertising: Images and Differential Effects
- Pricing and Product/Brand Mangement
- Buyer Behavior and Consumer Issues
- Macromarketing and Public Policy
- Similarity, Schematicity, and Choice Clustering in Consumer Behavior
- The Marketing Concept Revisited
- Exploring Consumption Behavior Differences and Asymmetries Between Groups
- Retail Patronage and Perceived Value Across Cultures
- Strategy, Strategic Orientation, and Strategic Response
- Global Marketing Strategy
- Sales Motivation and Compensation
- Selling and Sale Management
- Free Trade and International Marketing Strategy
- Conceptual & Modeling Issues in Services Marketing
- Quantitative Methods
- Country-of-Origin and Ethnocentrism
- Emerging Issues in Professional Services Marketing
- Elements of Channel Relationships
- Positioning in Channel Relationships
- Advances in Research on Marketing of Industrial Services
- Non-Quantitative Methods
- Macromarketing in the Global Environment
- Inventory, Price and Sales Management in the Retailing Environment
- Research Areas in Channel Relationships
- Market Entry and Internationalization
- Strategic Options and Related Organizational Issues
- Marketing Education Issues.
