Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Levy, Michael (Επιμελητής έκδοσης), Grewal, Dhruv (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-busine...

Πίνακας περιεχομένων:

• Consumer Behavior
• Business-to-Business Marketing
• International Marketing
• Retailing
• Personal Selling and Sales Management
• Research Methodology
• Services Marketing
• Promotion Management
• Product and Price Management
• Marketing Education
• Strategic Planning
• Marketing and Law
• Logistics and Marketing Science
• Marketing Information Systems
• European Contributions to Marketing Thought.