Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

• Corporate Author: SpringerLink (Online service)
• Other Authors: Crittenden, Victoria L. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mar...

Table of Contents:

• Channel Management
• Consumer and Organizational Buyer Behavior
• International Marketing
• Marketing Education
• Marketing and the Law
• Product and Pricing Management
• Promotion Management
• Research Agenda for Marketing in the 21st Century
• Research Methodology
• Retailing and Reselling
• Services Marketing
• Strategic Planning
• Jane K. Fenyo Student Paper Competition
• Addendum.