Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

• Corporate Author: SpringerLink (Online service)
• Other Authors: Dunlap, B. J. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international ma...

Table of Contents:

• Consumer Behavior
• Distribution/Sales Force Management
• European Contributions to Marketing
• Industrial Marketing
• International Marketing
• Marketing Education/Macro Marketing
• Minority Marketing
• Promotion and Pricing
• Research Methodology
• Retailing
• Service Marketing
• Strategic Marketing.